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Archive for the ‘News Archives’ Category:
April 21, 2010, 11:04 AM

Sales and Marketing Professionals of Northeastern Wisconsin – (http://www.smpnew.org/)
SMP is hosting an evening with Jeff Koser and Chad Koser discussing the Zebra process and how to address your business issues to close more business even in these tough economic times.
- Date: Wednesday, April 21
- Time: 4:30 networking, 5:30 program, 6:30 dinner
- Location: Hilton Garden Inn, Oshkosh
- Presenters: Chad Koser and Jeff Koser, authors of USA Book News Award for Sales: Selling to Zebras
Program
Are your sales levels, margins and average deal size down? Are sales cycles longer and often ending in non-decision? This program is delivered by Chad and Jeff Koser, based on their work co-authoring the USA Book Review Award winning book – Selling to Zebras. Selling to Zebras helps companies solve sales related critical business issues.
Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.
About SMP NEW
Sales and Marketing Professionals of Northeast Wisconsin (SMP NEW) is a professional organization for business leaders responsible for sales or marketing within their firms.
March 9, 2010, 11:06 AM


Jeff Koser has been invited to speak at NAIFA’s quarterly event.
March 9, 2010 – 7:00AM
Radisson Hotel Milwaukee West
2303 N. Mayfair Rd.
Wauwatosa, WI 53220
7:00 am – Breakfast Buffet
7:30 am – Breakouts – Jeff Koser, CEO/Founder Selling to Zebras, LLC – co-author of the award winning book, Selling to Zebras
Selling in "The New Normal"
The “New Normal” which is the reality of business today as a result of the recent “Great Recession.” In the “New Normal” strategic professional organizations have learned that their best efforts and previous approach used successfully just a few short months ago no longer work; sales levels, margins and average deal sizes are down and sales cycles are longer many ending in non-decision.
Members and Non-Members are invited to attend
February 22, 2010, 11:08 AM

February 22-24, 2010
infoGROUP/Salesgenie Client Summit
Red Rock Casino Resort and Spa
702.797.7777
11011 W. Charleston
Las Vegas, NV 89135
Jeff Koser – Keynote – “How to Sell in the ‘New Normal’”
Jeff Koser was invited as a Keynote Speaker at this annual event sponsored by InfoGROUP/Salesgenie. Jeff will speak at the Summit on Tuesday, February 23, 2010 @ 1:00PM in room – Red Rock ABC.
The “New Normal” which is the reality of business today as a result of the recent “Great Recession” most sales organizations are experiencing longer sales cycles, decreasing pipeline close rates and smaller deals.
How big is this problem? Did you know that sales operates at 15% pipeline close rate efficiency?
∑ Sales Won
____________________
∑ Sales Won + ∑ Sales Lost + ∑ Non-decision
= 15%
That means that sales, pre-sales, sales support, sales management and executive management put time and resource.
WHY THIS IS A MUST ATTEND EVENT:
For the past two years, Salesgenie, a division of Infogroup, has sponsored a summit for its clients to help arm them with actionable strategies and tactics for creating and maintaining sales success. Due to its success, we have decided to turn the summit into an event that will be valuable and informative for all of Infogroup’s clients.
The current business climate has impacted nearly everyone and this year’s summit is focused on informing you of the various solutions our company offers for how to better target your sales for this challenging market. The summit is designed to empower you with a top to bottom view, from industry experts identifying the new trends in the marketplace, to hands-on interactive sessions on techniques that will drive your sales strategy.
Use this opportunity to network with expert users and exchange ideas with other sales professionals and take away proven strategies you can apply to your own business. We look forward to hosting what we hope to be a highly beneficial and enjoyable event.
February 19, 2010, 11:10 AM

Joint Webinar with Selling to Zebras and EcSELL Institute. Jeff Koser, CEO/Founder – Selling to Zebras, LLC and Bill Eckstrom, CEO/Founder EcSELL Institute
Topic: Selling “In the New Normal”
Friday, February 19, 2010
Time 12:00Noon CDT – 1:00PM EDT
Did you happen to miss the webinar? If so, please click on the link below to view the webinar in its entirety. Thank you to EcSell Institute for sharing access to the event for those who couldn’t attend. EcSELL Institute – Selling to Zebras Joint Webinar 2-23-10
In the “New Normal” which is the reality of business today, as a result of the recent “Great Recession,” most sales organizations are experiencing longer sales cycles, decreasing pipeline close rates and smaller deals. Jeff and Bill will discuss the dynamics of selling in this new economy and how to be successful.
* * * * * * * * * * * * * * * * * * *
The EcSELL Institute provides professional development specific to sales management. It is made up of an exclusive community of sales management professionals, and all are committed to learning and improvement. Everything provided by the EcSELL Institute focuses on sales leadership and coaching, and managing the 6 Pillars of Productivity . EcSELL Institute believes that continual, professional development and the willingness to act on new ideas, are the essential ingredients for success. Ask your self, "What is your opportunity loss for not staying current?"
EcSELL Institute provides sales community leaders and its members with tools, training, and resources to help them stay abreast of the latest trends, strategies, technologies, and best practices in sales management .in order to improve the effectiveness of the sales process and increase productivity.
For more information on EcSELL Institute please visit their web site: www.EcSELLinstitute.com
September 24, 2009, 12:00 PM
Financial Planning Association

Thursday, September 24, 2009 – Financial Planning Association of Southern Wisconsin
Chapter Networking Event
Waukesha State Bank
151 E. St. Paul Avenue
Waukesha, WI 53186
Meet award winning author, Jeff Koser, Selling to Zebras, How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably
9:00-10:00AM
“Close Up to 90% of the business you pursue-EVEN NOW!”
Are your sales levels, margins and average deal sizes down? Join us for a 60 minute thought provoking discussion and learn how it is possible to increase revenue EVEN NOW and close up to 90% of the business you pursue faster, more easily, and more profitably.
For more information on the Chapter Networking Event, please contact:
Karen Hendrickson
karenhendrickson@bizwi.rr.com
414-358-9260
About FPA: Financial Planning Association Web Site
The Financial Planning Association (FPA), the membership organization of the financial planning community, was created on January 1, 2000 through a merger of the Institute of Certified Financial Planners (ICFP) and the International Association for Financial Planning (IAFP). Members include both individuals and companies that together comprise the financial planning profession as well as others who champion the financial planning process.
September 10, 2009, 12:00 PM

Sales 2.0 Conference
Thursday, September 10, 2009
Fairmont Hotel
200 North Columbus Drive
Chicago, IL 60601
Jeff Koser will be a presenter and panel member at the upcoming Sales 2.0 Conference.
9:30 AM – Sales Lead Management 2.0 – Best Practices for a Profitable Lead Pipeline
Learn how leading companies are generating sales leads and what methods they use to move new prospects through the sales funnel. These best practice presentations review how sales organizations are helping their salespeople connect with more prospects. The panel discussion will revolve around specific strategies to help salespeople pursue better opportunities, cut lead acquisition cost, and cut wasted time chasing unprofitable prospects.
Moderator: Gerhard Gschwandtner, Publisher and Founder, Selling Power
Panelists: Gary Allen, CEO, AdGooroo, LLC
Dan Demko, President, SBTV.com
Dave Fitzgerald, Executive Vice President, Brainshark, Inc.
Jeff Koser, Founder, Selling to Zebras, LLC
Attendees will benefit from best practice presentations, candid conversations, and collaborative sessions. Interact with live bloggers and follow the stream of twitter messages throughout the day. Walk away with practical ideas that your sales team will benefit from immediately.
For more information on the event and view the entire agenda, list of speakers and all the benefits of attending this premier event go to:
Sales 2.0 Conference, Chicago 9-10-09
To Register:
Register-Sales 2.0 Conference
August 20, 2009, 12:00 PM

We thank the Salesgenie.com executives, sales and marketing personnel for warmly welcoming Jeff at their 2nd Annual Chicagoland Golf Event on August 20th @ Ruffled Feathers Golf Course. Jeff was the guest speaker and presented ZEBRAselling to an enthusiastic audience of sales executives. The weather cooperated and provided a great day for 18 holes of golf.
Salesgenie.com is the leading provider of fast, targeted online access to the highest quality sources of business and consumer sales lead data available in the industry. Salesgenie.com can help find the best
prospects possible with analysis tools to identify new sales leads that match the best customers a business has today.
Visit Salesgenie.com and see how you can get 100 Free Sales Leads!
July 8, 2009, 12:00 PM

The Pewaukee Chamber of Commerce held their Monthly Luncheon Event at the 5 O’Clock Club in Pewaukee on July 8, 2009. Jeff Koser was warmly welcomed by Pewaukee Chamber members. Jean Daul, Chamber President, introduced Jeff and rolled into a lively discussion on how to increase sales effectiveness by using the Zebra methodology. He described how to identify your perfect prospects and how close you come to perfection will therefore enable you to determine where you win.
Special thanks to Laura Podd, Executive Director and Jill Wilman of the Pewaukee Chamber for inviting Zebras to their Luncheon event. We also want to thank the 5 O’Clock Club and staff for a delicious lunch and friendly atmosphere.
For more information about the benefits of the Pewaukee Chamber please contact Jill Wilman at
262-691-8851 or jill@pewaukeechamber.org.
The Mission of the Pewaukee Chamber of Commerce is to inform its members, and promote activities that advance and stimulate the growth and prosperity of Pewaukee’s commercial, industrial, cultural and educational interests.
http://www.pewaukeechamber.org/
June 22, 2009, 11:17 AM
Jeff Koser & Chad Koser
The Small Business Advocate Show
National Radio
Host – Jim Blasingame
Chad and Jeff were, once again, invited back on the Small Business Advocate with Jim Blasingame. The topic they discussed is the impact of social media on selling in the future.
How much will social media impact the way we sell in the future? Will selling fundamentals still matter? Chad and Jeff Koser join Jim Blasingame to talk about how selling has – and will continue – to evolute with the advent and impact of social media.
The Small Business Advocate – with Jeff Koser & Chad Koser – 6/22/09
June 12, 2009, 12:00 PM

Jeff Koser was recently featured in the June 12, 2009 issue of Milwaukee BizTimes. He was asked (and answered) THE QUESTION.
If you missed the issue here it is:
THE QUESTION. “How are you going to sell and close business with the current level of financial and economic noise?”
“Competition for the sale of your solution is going to come from places you never even imagined. Not only will you face the normal myriad of competitors, you’ll face more competitors. There will be competitors you never even heard of coming out to try to close business – any business.
Here is what you must do:
- Define and measure where you are the experts and where you fit the best.
- Crisply determine the “pain-point” business issues you address.
- Quantify the value of addressing the pain.
- Learn to identify and sell at power – the level where the promises are made that get your projects approved.
- Go one step further for real sales innovation; determine and lead with the Economic Value Added (EVA) of your solution.”
You can pick up the latest issue of Milwaukee BizTimes at your favorite local bookstore or online at Milwaukee BizTimes.com
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