Bruce Richardson from AMR Research interviewed Jeff Koser after they both attended the Cloud Summit Executive in October, 2008.

**View the Video** Cloud Summit Panel Discussion October 2008
Bruce Richardson’s panel at the 2008 Cloud Summit in Mountain View, California.

Note – for learn how you can sell today, even in these record breaking financial times, please advance "play" to: 20:40 How to sell – even in this economy.

Speakers:
Robin Vasan, Managing Director, Mayfield Fund;
Jeffrey Koser, Author, Selling to Zebras; and
Bryan P. McGrath, Equity Research Analyst, Technology Group, Credit Suisse"

First Thing Monday
Given the current economic climate, we thought readers could benefit from some new insights about improving the sales process and productivity. Mr. Koser graciously agreed to participate. Here are the highlights of our many conversations: