Selling to ‘Zebras’ to Overcome Tough Times By Marc Kramer

Jeff Koser speaks about a sales method that pinpoints the best customers, increasing success rates.

“Jeff and Chad Koser wrote a book that I consider one of the best sales books I have read of the past decade. What made Selling to Zebras interesting is the methodology and process for identifying a company’s best prospects. They developed an analytical model that can be used by any company, particularly in today’s tough economic times”.
– Marc Kramer