We’ve just put the finishing touches on our new eBook, Building Your Zebra, based on our award winning book Selling to Zebras. This eBook contains everything that you need to build your Zebra profile, learn how to use the Push-button Zebra, and start implementing the Zebra way of life into your sales organization.

Basically, we’ve taken the first component of our famous Zebra method and reduced it to its most important essentials. We are excited beyond measure to be able to bring this to you. You see, Chad and I want everyone to benefit from the Zebra sales philosophy, which is why we’re taking this important step toward making these methods more accessible.

Here are a few of the things you’ll learn about in the Building Your Zebra eBook:

The Seven Zebra Attributes

In this eBook you’ll learn about each of the seven attributes that go into identifying your Zebra, the ideal prospect that you should be looking for. Basically, you can think of this eBook as a worksheet that will guide you step by step through the process of understanding the characteristics that all of your best customers share. In the end, the result will be a comprehensive profile that you can implement across the board throughout your sales team. Once you know what these characteristics are, you will b that much closer to identifying your ideal client—what we call your “Zebra”—when you see it.

The Push-button Zebra

Plus, the Building Your Zebra eBook will give you detailed instructions on how to concentrate your Zebra profile into our Push-button Zebra spreadsheet. The Push-button Zebra, or PBZ, as we like to call it, is a quick and efficient tool for almost instantly rating the quality of any prospect. Since the PBZ is extremely easy to use, it is easy to implement throughout your entire sales team and across the sales cycle. This will all be explained in more depth in the eBook, but the most important thing is that the PBZ takes the guesswork out of your sales cycle. It gives you an objective measure (called a Zebra score) by which to rate your prospect at every stage of the sales cycle. In the long term, this will actually improve your ability to accurately predict your quarterly sales and the average length of your sales cycles.

Access to Power

Finally, you’ll learn about how your Access to Power affects your close rate. The push-button Zebra acts as a diagnostic tool for every aspect of your sales relationship with a given prospect, but it is the most valuable in assessing your Access to Power. If you don’t have access to the final decision maker in your prospect’s organization—the person we call Power—then won’t know whether your prospect is a Zebra or not. Again, we’ll go into much more detail about this in the eBook.

Building Your Zebra is live now and is available for just $19.95! So there’s no need to wait; you can download it right off our website by clicking this link.

-Zebra Jeff